An Innovative, Interactive Symposium Featuring Groundbreaking Trends and Procedures
July 20-22, 2012 at The Conrad New York

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State of the Art Marketing Strategies that Deliver Results

Sunday, July 22,  12:00pm – 1:30pm

Special workshop conducted by Wendy Lewis, President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy

Presenters:


Kate Gilbert
Vice President Marketing, Suneva Medical

Tom Albright
CEO, Andrew Technologies

Learn about the most current strategies to market an aesthetic practice from 3 top international presenters and aesthetics industry veterans.

Key topics to be covered:

  • WEBSITES THAT WORK –  Assess your current website and apply strategies to take it to the next level
  • BRANDING YOUR AESTHETIC PRACTICE – Creating a brand that resonates with your target audience
  • SOCIAL MEDIA MARKETING – What’s new for physicians to engage with consumers on key platforms, including Facebook, Twitter, Pinterest, Google+
  • BLOGGING FOR PHYSICIANS- Creating a robust blog to enhance your web presence
  • MEDIA OUTREACH – Best practices for working with consumer media (broadcast, print, online) that deliver results
  • CREATING CONTENT THAT RESONATES – Tips for creating compelling, original content to reach your target audiences
  • CUSTOMER RELATIONSHIP MANAGEMENT – Pearls for customer retention

This workshop will be open to exhibitors, physicians and their staff.  There is no additional fee required for registrants to attend this workshop.

Click here to view the full conference agenda

 

 


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